When company culture creates limited professional stories, employee experience is not as positive as it could be. At least, for employees who want to grow beyond their current roles. Consider whether some employees can take on more responsibility. Next, assess whether their current roles provide those opportunities. Then, evaluate whether their employee success hinges on… [Continue Reading]
When Company Culture creates Limited Professional Stories
Packing More Than You Can Deliver into Your Sales Story?
More Than You Can Deliver storytelling is easily dismissed as both incredible as well as un-credible. First, you promise to deliver products, solutions, services and programs exceeding your professional capabilities. Then, your promises surpass your organization’s workforce, as well as manufacturing and assembly, competencies. Pursuing those carrots, and lucrative client opportunities, leads you down a… [Continue Reading]
Why avoiding Story Context derails Sales Decision Making
Story context is a critical element to creating compelling stories. Stories which convince people to buy whatever it is you sell – and buy more than once from you. And, stories which inspire people, like you, to move one millimeter beyond legacy mindset, habits and behaviors. You know the saying: “The devil’s in the details”?… [Continue Reading]
2 Reasons Your Shallow Why Story does not convince Anyone
Telling a shallow Why story falls short of hitting the mark. First, in convincing clients to initially do business with you. Then, in assuring clients about the value of continuing to do business with you. Finally, in attracting employees, with solid and deep professional stories, to work for you. Telling shallow stories does not fool… [Continue Reading]
Are You telling a Strategic Why Story or just a Tactical One?
A strategic why story is an invitation to connect the dots. First, not only in terms of professional relationships between you and your co-workers, colleagues, employer, clients. But also in terms of cultural connectivity. Then, deep dive into the strategic human capital value of employee experiences, as well as customer experiences, which are created when… [Continue Reading]
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