The advent of the IoT-connected customer signals your need for a connected customer market model. There is a digital tsunami of data being collected and analyzed from connected devices and equipment. Your buyers are expecting to do business with vendors and partners who are equally connected and insightful. The Internet of Things (IoT) refers to… [Continue Reading]
Got a Connected Customer Market Model?
The Connected Customer – The New Holistic Norm
The IoT connected customer is the new norm catalyzing IT channel dynamics. This new norm impacts how we think about the Buyer’s Journey: today, tomorrow and in the future. This new norm impacts how we identify opportunities to do business with our customers. This new norm impacts how our own businesses are modeled as well… [Continue Reading]
Customer Success Strategy for Business Growth and Expansion
Your customer success strategy is your fulcrum for business growth, expansion and sustainability. How will you decide to boil the ocean of IoT and big data that is crashing into the future of your MSP and CSP organization? Customer success strategy starts with your realization that in order to propel your business forward you will… [Continue Reading]
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