These three professional development review blog posts focus on the value of storytelling for your professional development trajectory. Leveraging storytelling as a key component of your professional development showcases a commitment. Between you, as a Professional of Worth, and the colleagues and clients you serve. Either the stories you share are memorable, because of they… [Continue Reading]
3 Professional Development Review Blog Posts for You
Create an Invitational Business Story for Client Retention
An invitational business story welcomes clients. You invite them to become part of your organization’s world. And, the focus is way beyond the short-term gain of closing a contract. How impactful and inviting is the business story you tell, today? First, invitational stories generate a sense of community. Next, these stories change client perception. Customers… [Continue Reading]
2 Reasons Your Shallow Why Story does not convince Anyone
Telling a shallow Why story falls short of hitting the mark. First, in convincing clients to initially do business with you. Then, in assuring clients about the value of continuing to do business with you. Finally, in attracting employees, with solid and deep professional stories, to work for you. Telling shallow stories does not fool… [Continue Reading]
Are You telling a Strategic Why Story or just a Tactical One?
A strategic why story is an invitation to connect the dots. First, not only in terms of professional relationships between you and your co-workers, colleagues, employer, clients. But also in terms of cultural connectivity. Then, deep dive into the strategic human capital value of employee experiences, as well as customer experiences, which are created when… [Continue Reading]
When Our Customers tell Overstated Stories and We believe Them
Current and potential customers can tell us overstated stories. To attract our attention, negotiate business with us. And lead us on and on and on. So, why do we continue to believe them? Until we don’t, anymore? First of all, we are flattered that these customers contacted us. At this point, we accept their overstated… [Continue Reading]
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