Telling a shallow Why story falls short of hitting the mark. First, in convincing clients to initially do business with you. Then, in assuring clients about the value of continuing to do business with you. Finally, in attracting employees, with solid and deep professional stories, to work for you. Telling shallow stories does not fool… [Continue Reading]
2 Reasons Your Shallow Why Story does not convince Anyone
Are You telling a Strategic Why Story or just a Tactical One?
A strategic why story is an invitation to connect the dots. First, not only in terms of professional relationships between you and your co-workers, colleagues, employer, clients. But also in terms of cultural connectivity. Then, deep dive into the strategic human capital value of employee experiences, as well as customer experiences, which are created when… [Continue Reading]
Are Your STEM Colleagues really as intimidating as You think?
Well, yes. And then, again, not really. If you find yourself professionally intimidated by your STEM colleagues, stakeholders and clients, you are not alone. A lot of non-STEM, non- left-brain thinkers, get tongue-tied trying to communicate with these colleagues. And a lot of what you feel has to do with your prior experiences. Now, full… [Continue Reading]
When Our Customers tell Overstated Stories and We believe Them
Current and potential customers can tell us overstated stories. To attract our attention, negotiate business with us. And lead us on and on and on. So, why do we continue to believe them? Until we don’t, anymore? First of all, we are flattered that these customers contacted us. At this point, we accept their overstated… [Continue Reading]
3 Industry40 Soft Skills catalyze Personal Development and Leadership
Developing Industry40 soft skills are critical to executing strategy in today’s digitally-transforming workplaces. First, the industrial Internet of Things (Industry 4.0 or #Industry40) business environment includes processes, software interfaces, equipment and machinery and people. Next, each of these critical components are required to communicate and collaborate with each other. Seamlessly. Interoperably. In my work with… [Continue Reading]
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