When you think about your professional advancement roadmap, storytelling probably is the last component on the list. After all, our perception of professional development reinforces a linear, straight-line from where we are today, to where we will be tomorrow and in the future. Yet, our own experiences getting even from Point A to Point B… [Continue Reading]
Is Story part of Your Professional Advancement Roadmap?
Leveraging Data and Story to engage Decision Makers
How comfortable are you incorporating story into your data to engage and retain decision makers? Clearly, data is frequently used by sales teams to justify initial purchase of your organization’s products and services. However, what’s the story behind all that data? Does your data, on its own, drive client engagement and customer experience? Do you… [Continue Reading]
Why An Internal Storytelling Network yields more than Stories
Building an internal storytelling network is an essential component of compelling storytelling. Not only does your network help retain customers. Also, your internal network helps retain each other, specifically. And your workforce, in general. Why? Because we often associate storytelling with a single person and a single voice. Yet, the story being told may not… [Continue Reading]
Cupcake Storytelling Strategy is not a Client Snack, Part 2
When companies adopt a cupcake storytelling strategy, clients can dismiss the stories you tell as unimportant and insignificant: to them. Lovely little snacks instead of a substantial, relevant and valuable meal: to them. As business leaders, do you tell only half the story that needs to be told? Because you ignore or dismiss the importance… [Continue Reading]
Does Cupcake Sprinkles Storytelling convince Clients? Part 1
Is your cupcake sprinkles storytelling strategy convincing clients to do business with you? The purpose storytelling serves is more than business garnish. Do you simply throw various business scenarios over the wall, at marketing and public relations professionals? The same way you always have done? Are you leaving your company’s storytelling in their capable hands,… [Continue Reading]
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