A valuable association chapter member experience is the lifeblood of an association chapter. Yet, like their business counterparts, state chapters of national associations can struggle to retain an actively engaged and growing membership. How can chapters continuously attract the right pro-bono leadership committed to developing a relevant mix of programming and benefits to keep members… [Continue Reading]
Reviving the Value of Association Chapter Member Experience
The Cost of Performing Functionally but not Purposefully
Are you part of a workforce where the emphasis is performing functionally, but not purposefully? Then, consider the cost of your employer’s business model and hiring strategy on not only your professional role driving workplace profitability. But also, your employee experience. Also, consider that revenue generation is part of everyone’s job description, whether stated or… [Continue Reading]
Leveraging Experience Based Storytelling to retain Customers
Are you overlooking the power of leveraging your own experience based storytelling when working with customers? Well-crafted, well-told experience based storytelling creates customer experiences. Most organizations and associations relegate storytelling to internal marketing and PR resources. These internal resources, in turn, often outsource storytelling to content marketing professionals. And those content marketing professionals may, or… [Continue Reading]
3 Reasons Storytelling Skepticism creates Decision Making Mistrust
When storytelling skepticism creates decision making mistrust, your storytelling strategy falls short of convincing customers to do business with you. Now, you think you do the right things the right way. First, you invest a lot of money in a content marketing strategy to drive traffic to your website. Then, marketing automation provides follow up… [Continue Reading]
Do Flight Risk Employees gamble with Customer Experience Strategy?
Inevitably, flight risk employees have a high probability of jumping their current employment ship. They are continuously seeking more inviting and supportive workplace ecosystems. They search for environments which complement, nourish and sustain their career trajectories. While multiple factors contribute to employee flight risk, ultimately, maintaining “flighty” employees impacts the quality of delivering on your customer… [Continue Reading]
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