Babette Ten Haken

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You are here: Home / Archives for legacy customers

Legacy Customer Loyalty requires Continuous Innovation

October 5, 2017 by Babette Ten Haken Leave a Comment

Legacy customer loyalty is under continuous attack from competitors. Yes, it is difficult to unseat incumbent suppliers. However, if you are not on top of your game at all times, you find yourself on the outside, looking in, and wondering what happened. The earned trust involved with legacy customer loyalty takes time and continuous high-value… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention Tagged With: collaboration, customer loyalty, customer retention, legacy customers

Collaborating with Legacy Customers

June 3, 2014 by Babette Ten Haken Leave a Comment

Legacy customers have been around for a while. They know what it takes to win the market, establish a stronghold and protect their position. Legacy companies are targeted by small and mid-sized businesses wanting to stake their own claims in the marketplace. If achieved through collaboration, contracts with legacy customers represent the portal to fiscal… [Continue Reading]

Filed Under: Collaboration And Convergence, Human Capital & Industrial IoT Workforce Tagged With: business development strategy, collaborating, collaboration, legacy customers, priorities, small and mid-sized businesses

It’s time to clean out your client closet (again)

March 22, 2012 by Babette Ten Haken Leave a Comment

Yup. Time marches on. The end of the 1st quarter, 2012 approaches! Is everyone getting jitters about meeting their quotas, numbers, bonuses, payroll, you name it? About three (wow, three) years ago, I wrote a post titled “5 Steps for Spring Cleaning Your Client Closet.”  Remember what we were doing as Spring ’09 approached? Beginning… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: business development, clean out your client closet, client base, client closet, legacy customers, sales

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