Legacy customer loyalty is under continuous attack from competitors. Yes, it is difficult to unseat incumbent suppliers. However, if you are not on top of your game at all times, you find yourself on the outside, looking in, and wondering what happened. The earned trust involved with legacy customer loyalty takes time and continuous high-value… [Continue Reading]
Legacy Customer Loyalty requires Continuous Innovation
Collaborating with Legacy Customers
Legacy customers have been around for a while. They know what it takes to win the market, establish a stronghold and protect their position. Legacy companies are targeted by small and mid-sized businesses wanting to stake their own claims in the marketplace. If achieved through collaboration, contracts with legacy customers represent the portal to fiscal… [Continue Reading]
It’s time to clean out your client closet (again)
Yup. Time marches on. The end of the 1st quarter, 2012 approaches! Is everyone getting jitters about meeting their quotas, numbers, bonuses, payroll, you name it? About three (wow, three) years ago, I wrote a post titled “5 Steps for Spring Cleaning Your Client Closet.” Remember what we were doing as Spring ’09 approached? Beginning… [Continue Reading]
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