Addressing unmet client needs is the key to designing the products, services, programs and systems which best serve customers. Over the long-haul. When client retention is the objective. Yet the strategic business stories you tell often do not address those long-term, stated or unstated client needs. Why do you continue to play it safe and… [Continue Reading]
Do Your Strategic Business Stories address Unmet Client Needs?
Leverage Provocative Business Storytelling to drive Client Success
Developing your provocative business storytelling acumen moves you one millimeter (or more) beyond sounding like everyone else. Because business stories easily sound too safe, too sanitized and too perfect. Talking about achieving fairy-tale outcomes after surmounting monumental, emergency business challenges. Except that the greatest business challenges which many of our clients face come in smaller… [Continue Reading]
4 Ways Complex Story Details do not catalyze Decision Making
Are complex story details in the stories you tell falling short of getting your point across to colleagues, investors and clients? As a result, the decision you ask them to make is lost in the details you spiel at them. This is not exactly the storytelling outcome you desire, is it? Consider these four reasons… [Continue Reading]
Purpose-Driven Client Retention leverages Your Own Stories
A purpose-driven client retention strategy leverages your own stories. Are the stories you currently tell purpose-driven and authentic? Or, do your stories sound artificial, non-essential, insubstantial? By now, you have told stories to many colleagues and clients. Ponder whether the stories you tell are your own stories, shared during business and design meetings. Alternatively, do… [Continue Reading]
Why hide the Authentic You from Your Professional Stories?
When your Authentic You is not part of the professional stories you tell, your stories are less-than-believable. As a result, the folks listening to your stories are left with no conclusion and one question: SO WHAT? Because instead of authenticity, you tell: Products and services, features and benefits stories. You tell traditional-sounding, buying-and-selling or STEM-based… [Continue Reading]
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