When is the last time you updated business stories? You know, the ones you tell to acquire and (I hope) retain clients? And the stories you tell to engage and retain employees? Are you still using the same business stories, investor pitches, technical use cases or business cases? From Yesterday, which may literally be yesterday?… [Continue Reading]
Updated Business Stories are more Future Business Relevant
Do Your Strategic Business Stories address Unmet Client Needs?
Addressing unmet client needs is the key to designing the products, services, programs and systems which best serve customers. Over the long-haul. When client retention is the objective. Yet the strategic business stories you tell often do not address those long-term, stated or unstated client needs. Why do you continue to play it safe and… [Continue Reading]
4 Ways Complex Story Details do not catalyze Decision Making
Are complex story details in the stories you tell falling short of getting your point across to colleagues, investors and clients? As a result, the decision you ask them to make is lost in the details you spiel at them. This is not exactly the storytelling outcome you desire, is it? Consider these four reasons… [Continue Reading]
Purpose-Driven Client Retention leverages Your Own Stories
A purpose-driven client retention strategy leverages your own stories. Are the stories you currently tell purpose-driven and authentic? Or, do your stories sound artificial, non-essential, insubstantial? By now, you have told stories to many colleagues and clients. Ponder whether the stories you tell are your own stories, shared during business and design meetings. Alternatively, do… [Continue Reading]
Why hide the Authentic You from Your Professional Stories?
When your Authentic You is not part of the professional stories you tell, your stories are less-than-believable. As a result, the folks listening to your stories are left with no conclusion and one question: SO WHAT? Because instead of authenticity, you tell: Products and services, features and benefits stories. You tell traditional-sounding, buying-and-selling or STEM-based… [Continue Reading]
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