Babette Ten Haken

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You are here: Home / Archives for manufacturers

Old School Customer Retention Tactics impede SMB Manufacturers

February 6, 2017 by Babette Ten Haken Leave a Comment

Customer retention tactics are critical to executing SMB manufacturing strategy. Are yours old school? If you are a decision maker for a small to medium-size manufacturing (SMB) business, congratulations! You survive and thrive in the industrial Internet of Things (IIoT) ecosystem. Chances are, you have a solid customer base comprised of companies who continue to… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Professional Development Tagged With: customer retention, customer retention tactics, manufacturers, SMB, SMB manufacturers

Social Influence and Business Development

May 6, 2014 by Babette Ten Haken Leave a Comment

The interrelationship between social influence and social selling reminds me of how internet marketing programs once were regarded by business owners. These programs were dismissed as the necessary “fluff”, “sprinkles on the cupcake” or business garnish a company had to indulge in to look “good”. The perceived value of these programs was siloed from the… [Continue Reading]

Filed Under: Collaboration And Convergence, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: manufacturers, marketplace, revenue generation, social influence, social presence, social ROI, social selling

Smart Manufacturing and Visionary Leadership

January 22, 2014 by Babette Ten Haken Leave a Comment

In reading Paul Borawski’s Blog, as well as the results from the annual ASQ Outlook Survey, manufacturers anticipate growth in 2014, albeit down somewhat from 2012 and 2013 results. With revenue increases on the radar screen, that forecast isn’t necessarily being translated into investment in smart manufacturing to drive further growth and expansion. Why? “Despite the… [Continue Reading]

Filed Under: Human Capital & Industrial IoT Workforce, Professional Development Tagged With: ASQ, manufacturers, smart manufacturing

Your Solution’s Just another Pair of Shoes

May 2, 2013 by Babette Ten Haken Leave a Comment

I don’t know about you, but I own a lot of shoes. I don’t think it’s just a girl-thing either. I’ve purchased these shoes over the years because they matched up with the clothing I was wearing at the time. I bought many pairs for more formal occasions. There are the shoes I wear for… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention Tagged With: business solutions, manufacturers, sales training solutions, technical RFPs, technical solutions

Life with Engineers – How Much Logic Can One Tolerate?

September 19, 2012 by Babette Ten Haken Leave a Comment

As sales people, you know how much fun it is calling on technical folks. If you don’t know your stuff, the techies will toss you around like a couple of orca whales tossing their prey before they eventually decide to eat you alive for your lack of technical knowledge. So if you are “spieling the… [Continue Reading]

Filed Under: Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce Tagged With: manufacturers, physicist, sales engineers, sales people, start-ups, techies, technical colleagues, technical entrepreneurs

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