Well, yes. And then, again, not really. If you find yourself professionally intimidated by your STEM colleagues, stakeholders and clients, you are not alone. A lot of non-STEM, non- left-brain thinkers, get tongue-tied trying to communicate with these colleagues. And a lot of what you feel has to do with your prior experiences. Now, full… [Continue Reading]
Are Your STEM Colleagues really as intimidating as You think?
Why Your Business Cases fall short of telling the entire Story
Often, an organization’s or association’s business cases fall short of telling the entire story. When stories engage customers and members, it’s because they hear their own, familiar voices in the story. Traditionally, storytelling is a marketing, sales or PR function. And, traditionally, marketing, sales and PR focus on justifying, to customers, their investment in your… [Continue Reading]
Social Communication is not ever Permission to Sell
Social communication etiquette is going over the top. Have you noticed? In spite of the topics I scheduled on my editorial calendar, the theme of this week’s posts is rapidly becoming Communication. Communication between leadership, management and front line employees. As well as between clients and vendor partners. Then again, how about social communication patterns… [Continue Reading]
Customer Success Storytelling leverages Customer Experiences
Customer success storytelling leverages customer experiences. Regardless of whether, or not, an organization hires others to create this content. These stories portray the actual experiences an organization’s own customers have, when working with that organization. Nothing artificial. Honestly told. Non-sensationalized. Even when stuff is messy and end results are not glamorous. How can organizations capture… [Continue Reading]
5 Questions to create a Collaborative Customer Experience Strategy
A collaborative customer experience strategy requires more than having clients to survey. This strategy encompasses understanding the non-surveyed factors impacting the customer, pre-sale, during the sale and the entire post-sale continuum. How well do we really “stick close to the customer”? There are 5 questions to consider when creating and implementing a collaborative customer experience… [Continue Reading]
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