Babette Ten Haken

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You are here: Home / Archives for marketing

Are Your Employees invested in Your Company Story?

April 24, 2019 by Babette Ten Haken Leave a Comment

Your company story is compelling, at least to the leadership team. However, are your employees as invested in this story as you are? As the saying goes: “It is hard to read the label when you are inside the bottle.” You sit at the helm of a large, 100-year old company. Or, you are part… [Continue Reading]

Filed Under: Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce Tagged With: banking, business growth, communication, customer experience, customer service, employee experience, healthcare, human resources, Industry 4.0, IoT, leadership, manufacturing, marketing, professional speaker, quality, sales, small business leaders, storytelling for left brain thinkers, Storytelling for STEM professionals, storytelling keynote speaker

Are Your STEM Colleagues really as intimidating as You think?

April 1, 2019 by Babette Ten Haken Leave a Comment

Well, yes. And then, again, not really. If you find yourself professionally intimidated by your STEM colleagues, stakeholders and clients, you are not alone. A lot of non-STEM, non- left-brain thinkers, get tongue-tied trying to communicate with these colleagues. And a lot of what you feel has to do with your prior experiences. Now, full… [Continue Reading]

Filed Under: Collaboration And Convergence, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: banking, collaboration, communication, customer experience, customer retention, employee experience, healthcare, human capital strategy, IT, left brain thinkers, manufacturing, marketing, personal development, professional development keynote speaker, professional speaker, sales, stakeholder success, STEM professionals, women in business, women in engineering, women in technology, workforce engagement

Why Your Business Cases fall short of telling the entire Story

March 27, 2019 by Babette Ten Haken Leave a Comment

Often, an organization’s or association’s business cases fall short of telling the entire story. When stories engage customers and members, it’s because they hear their own, familiar voices in the story. Traditionally, storytelling is a marketing, sales or PR function. And, traditionally, marketing, sales and PR focus on justifying, to customers, their investment in your… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: banking industry, customer experience, customer retention keynote speaking programs, customer service, employee engagement, employee experience, engineering, human capital strategy, IIoT, Industry 4.0, marketing, personal development, professional development, professional speaker, sales, storytelling keynote speaker, technology, women in business, women in engineering

Social Communication is not ever Permission to Sell

September 11, 2018 by Babette Ten Haken Leave a Comment

Social communication etiquette is going over the top. Have you noticed? In spite of the topics I scheduled on my editorial calendar, the theme of this week’s posts is rapidly becoming Communication. Communication between leadership, management and front line employees. As well as between clients and vendor partners. Then again, how about social communication patterns… [Continue Reading]

Filed Under: Customer Experience, Success, Loyalty, Retention, Professional Development Tagged With: business growth, communication, customer experience, engineering, Industry 40, IT, LinkedIn, marketing, professional speaker, quality, sales, social selling

Customer Success Storytelling leverages Customer Experiences

August 1, 2018 by Babette Ten Haken Leave a Comment

Customer success storytelling leverages customer experiences. Regardless of whether, or not, an organization hires others to create this content. These stories portray the actual experiences an organization’s own customers have, when working with that organization. Nothing artificial. Honestly told. Non-sensationalized. Even when stuff is messy and end results are not glamorous. How can organizations capture… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: business, C-Suite, collaboration, content marketing, customer experience, customer retention, customer success, demand generation strategy, employee engagement, engineering, IIoT, industrial internet of things, Industry 40, IT, marketing, One Millimeter Mindset, operations, quality, sales, storytelling, workforce engagement

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