Or better yet, is your sales strategy resembling Ready-Fire-Aim… again? A lot of technical companies are gingerly getting back on firm financial ground after the little economic roller coaster we’ve all been on (and are still riding on). These companies need their hard-won capital for resources and assets. Certainly not for marketing or sales efforts…. [Continue Reading]
Throwing Sales and Marketing Spaghetti Against The Wall?
If you are doing your Marketing Plan now, you are way too late…
Another important area of a well-structured Business Plan is your Marketing and Sales Plan. And here’s a clue card: Marketing and Sales are not sprinkles on the cupcake. They ARE the cupcake: the front end of cash flow in the order-to-cash process. For all of you technically oriented businesses (my client base) who are operating… [Continue Reading]
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