Babette Ten Haken

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You are here: Home / Archives for marketing plan

Throwing Sales and Marketing Spaghetti Against The Wall?

April 3, 2012 by Babette Ten Haken Leave a Comment

Or better yet, is your sales strategy resembling Ready-Fire-Aim… again? A lot of technical companies are gingerly getting back on firm financial ground after the little economic roller coaster we’ve all been on (and are still riding on). These companies need their hard-won capital for resources and assets. Certainly not for marketing or sales efforts…. [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: customer acquisition, customer focus, customer-driven deisgn, customers, marketing plan, sales strategy

If you are doing your Marketing Plan now, you are way too late…

January 3, 2011 by Babette Ten Haken Leave a Comment

Another important area of a well-structured Business Plan is your Marketing and Sales Plan. And here’s a clue card: Marketing and Sales are not sprinkles on the cupcake. They ARE the cupcake: the front end of cash flow in the order-to-cash process. For all of you technically oriented businesses (my client base) who are operating… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: business development, business plan, entrepreneurs, marketing plan, start-ups

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