I have a file of email solicitations beginning with “Hey Babette” or “Hello There.” That file grows daily. The remainder of the email is an unsolicited pitch. Most of you on the receiving end of these messages immediately hit “Delete.” I would too. Except I’m in the business of creating sustainable businesses and startups. I… [Continue Reading]
“Hello There” and “Hey” don’t cut it
When Your Startup isn’t Another App
The pathway to commercialization – and time to cash – is shorter for IT Apps than it is for ventures in the engineering and biopharma space. Are you using your longer commercialization runway as an excuse for avoiding customer discovery conversations? You may be trying to solve the right problem by asking the wrong questions…. [Continue Reading]
4 Tips to Avoid Leaving YOU Up to Other People
Are you frustrated about why no one seems to “get” just what it is that you can do for them? You tell them your job title, or your degree, or you describe your skill sets. Perhaps you pepper your conversation with details about your products, services, platforms, solutions. You pitch to them. You sell at… [Continue Reading]
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