Developing an inclusive storytelling culture is a tremendously timely way of spanning pay grades, job titles, levels of education and generations. On behalf of creating remarkable and enduring client-focused outcomes. Yet, most organizations and associations lump storytelling under the advertising and promotional umbrella. And, often, these activities are outsourced to folks who are not as… [Continue Reading]
How an Inclusive Storytelling Culture retains Customers
Help tell Your Professional Story with 6 of My Blog Posts
How good are you at telling your own professional story? First, do you rely on your job titles, academic degrees, your linear progress up the promotional food chain of an organization as proof of your story? Customers may not have a clue what any of these accomplishments signify, for them. Then, is the story you… [Continue Reading]
The Story of Why You Prefer working in Departmental Silos
Well, isn’t the answer to the question obvious? Working in departmental silos is very, very comfortable. And comforting. And the story you tell is very predictable. Consequently, you feel most secure when surrounded by professional peers, rather than thrown into a cross-discipline group of colleagues. Yet the key to your professional success is whether, or… [Continue Reading]
Why Selling Pressure impedes Service Delivery Quality
Adding selling pressure to the functional responsibilities of front line and back end service teams can backfire. First, these teams are not hired, or trained, to sell. Next, these teams may not have time to sell effectively, especially when actively serving customers. In taking my storytelling speaking programs and workshops to organizations and associations like… [Continue Reading]
The Customer Experience Glass remains at Half Capacity
A customer experience glass exists for your organization or association. How would your customers or members describe it? Most groups I speak to rely on a traditional 5-point customer satisfaction rating scale to keep them going in the right direction. Yet, as a planning tool, this scale falls short of delivering the insight and direction… [Continue Reading]
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