We throw around our job title or professional degree like confetti at a New Year’s celebration. These labels are our standard responses to the question: “So, what do you do?” Which, in turn, is thrown out there like a jump ball at meetings and social gatherings. First, does the person we are speaking to understand… [Continue Reading]
Why We are More than our Job Title or at least We should be
Are clients experiencing the innovative value of What We Do?
Our innovative value leverages the client-focused outcomes we create. This value extends beyond our employer’s or team’s value propositions. Instead, our innovative value leverages the voice which defines us as Professionals of Worth. In other words, we take the time to move one millimeter beyond the scripts and strategies provided to us by others. Because… [Continue Reading]
Develop Your Professional Zen for Customer Experience Success
Professional Zen is a valuable professional characteristic to have. Especially when the goal not only is to acquire clients, but also to retain them. It becomes a matter of how we leverage customer experience, long-term. The non-religious use of the term, Zen, describes a state of calm attentiveness in which one’s actions are guided by… [Continue Reading]
3 Ways to become Professionally Compelling to Clients
What happens when we become professionally compelling to clients? For starters, clients invite us to their business tables. As resources. Even when no “apparent” business opportunities exist. Over time, becoming professionally compelling positively impacts client experience. Think of the implications of this professional innovation strategy on customer success and customer retention. Why continue to play professionally predictable supporting… [Continue Reading]
4 Ways We become Professionally Predictable to Customers
Many professionals I’ve spoken with, recently, have a nagging sense that they are professionally predictable. Managers and leaders make a big fuss about why we should focus on product and service differentiation. Yet, unless we are designing, engineering, coding or selling a breakthrough innovation, customers continue to perceive us as commodities. When we have the… [Continue Reading]
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