How successfully do we demonstrate client love to our entire client base (including internal clients, our colleagues)? Hmm, I thought so. In spite of our best efforts to deliver extraordinary outcomes to clients, some clients never are well-served. As a result, our business strategy – not just our customer acquisition strategy – must realistically accommodate… [Continue Reading]
Either show some Client Love or leave Them to Someone Else
Find out why Customer Discovery leverages Professional Self Discovery
Professional self discovery is an important attribute in the practical application of the customer discovery process. Customer discovery can determine whether a product or service idea actually marries up with a receptive customer base. When customer discovery is done well, there is magic. When done poorly – which most often is the case – both startup,… [Continue Reading]
Professional Self Discovery drives Professional Development
My daily professional self discovery process always includes a healthy dose of grocery store karma. Sometimes, we receive nuggets of wisdom from the most unlikely sources. Earlier this week I was shopping at noontime at the local Whole Foods store in Ann Arbor. Yes, I was in a rush, but never mind. As usual, I… [Continue Reading]
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