Your customers will try to evaluate your storytelling credibility. Especially if the customer stories you tell seem too good to be true. Then, what do you do? How do you respond to their skepticism? A client I am coaching carefully selected from a cadre of client stories her company had invested a lot of money… [Continue Reading]
Will Customers evaluate Your Storytelling Credibility?
Some of the Best Professional Wins are People Wins
What are some of the greatest professional wins from this year? How will we carry these wins, forward, into every day and every month of 2019? End of year always is a time of simultaneous professional reflection as well as forward momentum. Most often, we dwell on the negatives: what went wrong, what we could… [Continue Reading]
Presenting My Top 2018 Customer Experience Blog Post!
My top 2018 Customer Experience blog post started off being a reflection of a topic near and dear to my heart. The subject of my keynotes and workshops on professional purpose and profitable workforce collaboration. And why all of us – yours truly included – need to remain vigilant and aware when we fall into… [Continue Reading]
Why rely on customer told stories for your business future?
It never ceases to amaze me how many local businesses – particularly micro and small businesses – rely on customer told stories to attract and retain customers. Social word-of-mouth, via reviews on sites like Yelp. Or five-point scorecard feedback on post card mailings (yes, mailings instead of emailing). Or nicely crafted stories by website copywriters,… [Continue Reading]
Bravely Collaborate Across Our Differences
Why do I ask you, dear readers, to bravely collaborate this holiday season? And every day, for that matter. After all, collaboration always gets filed under “nice to have soft skills.” The attitudes and behaviors we remember to use when convenient, yet not always. And certainly, collaboration never quite feels second nature, does it? Because… [Continue Reading]
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