If everyone is an internal client of everyone else in your organization, then who are your customers? Each time I ask this question at speaking engagements, workshops or coaching sessions, attendees engage in a flurry of activity. First, they create top-of-mind lists of internal clientele they serve. Next, we conduct the forensic portion of this… [Continue Reading]
Everyone Is An Internal Client Of Everyone Else. Who Are Yours?
How to tell Purposeful Pandemic Stories in 5 Blog Posts
Start telling the 2020 stories clients really need to hear: purposeful pandemic stories. These stories are about the stuff clients really need to know when deciding to do more business with you moving forward in 2021. Ah 2020. From this year forward, we all share a common story about how we moved one millimeter beyond… [Continue Reading]
Retaining Clients leverages an Innovative Customer Retention Strategy
Are you creating an innovative customer retention strategy for what is new and next? (And nowhere near to whatever has been normal.) Consider that retaining yesterday’s clients just may not be the primary focus of this strategy, either. Because the clients who helped you get to where you were yesterday may not have the capacity… [Continue Reading]
Making Hard Calls on Behalf of Serving Every Client.
Are clients reaching out to you about making hard calls? Mine are. Because their businesses are in trouble. And future sustainability appears uncertain. Thus you serve them in ways which may make you both uncomfortable. Because making hard calls involves having “those” conversations, together. Conversations grounded in mutual trust and respect because of the relationship preceding… [Continue Reading]
Are Your Project Teams Professionally Inclusive or Exclusive?
When’s the last time you considered whether your project teams are professionally inclusive or exclusive? Probably something you assume you are doing, but may not be doing at all. Of course you look for representative expertise in a variety of professional functions you deem important to the project. However, is there an intentional, or unintentional,… [Continue Reading]
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