When’s the last time you considered whether your project teams are professionally inclusive or exclusive? Probably something you assume you are doing, but may not be doing at all. Of course you look for representative expertise in a variety of professional functions you deem important to the project. However, is there an intentional, or unintentional,… [Continue Reading]
Are Your Project Teams Professionally Inclusive or Exclusive?
Who needs to be on Your Professional Innovation Team?
Today is the day for you to create your professional innovation team. Congratulations! You are your team’s charter member. The purpose of the team is to keep you focused on what’s next, what’s new and what’s possible. Who else needs to be on your team? Go ahead. Make a list. Check it twice. First, how… [Continue Reading]
Are Client Retention Folks the Best Salespeople in Your Company?
It just could be that client retention folks are the best salespeople in your company. You know. Professionals involved in the post-sale care and feeding of newly-acquired customers. And the pros responsible for designing (and reworking) and implementing and maintaining what new and current clients ordered. Also, the people who directly answer client questions throughout… [Continue Reading]
Targeting Hit or Miss Storytelling Yields Hit or Miss Clients
Why rely on a hit or miss storytelling strategy to acquire and retain clients? Stories which, at least your clients know, are generic stories. Serving nothing more substantial than an inside-out marketing and sales purpose, via a pre-packaged library. So you do not have to think about a thing! Just select the next story and… [Continue Reading]
3 Tips to tell Clarity-Focused Business Stories not Confusing Ones
When my long-time best friend, Annie, and I get on the phone together, we can talk for hours. I mean hours. About anything and everything, all-inclusive. Our families describe our epic conversations as marathons. My bestie and I do not leave out any details in our family sagas. And, our signature phrase, when we come… [Continue Reading]
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