Typical customer discovery involves speaking with current and potential customers. Often to determine whether their stated and unstated needs marry up with your current products, services and capabilities. And then decide whether opportunities exist for new product development and innovation. However, often the customer discovery process falls short of delivering on client needs and expectations. … [Continue Reading]
Why Typical Customer Discovery does not deliver on Client Needs
Why Colleagues & Clients do not Trust Shifting Story Narratives
When you use shifting story narratives to persuade, justify or invite people to join your story, the effect is just the opposite. Instead of saying yes, they can become skeptical: of you, your solution and even your organization. Why? Because people do not intellectually or emotionally co-invest in stories that shape-shift. And considering that, overall,… [Continue Reading]
Pandemic Stories fuel Your Professional Trajectory
By now you probably have pandemic stories to tell. Most likely due to the ubiquitous impact of the current health scenario on how we work (and where, when, why, if). How has the pandemic fueled not only your own professional delivery of client-focused solutions? But also your teams’ and your organizations’, as you better serve… [Continue Reading]
How invested are You in Your Own Professional Story?
If you are not invested in your own professional story, why continue to urge others to invest in your story? There just may be a disconnect of belief between what you say you do and who you really are. You see it, I see it, we all see it. Taglines and keywords in LinkedIn profiles… [Continue Reading]
Is Your Professional Development Story Change Resistant?
Take a look at the professional development story you currently tell. First, there’s your job title, pay grade, level of education, and generation. Next, look at your resume and LinkedIn profile. Also, what is the story behind the actions, behaviors and professional mindset you carry into the virtual workplace each day? Do you tell a… [Continue Reading]
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