When you tell data-driven “Me” stories, you become short-sighted about the outcomes that decision makers look for when deciding to fund, invest and buy. Are the stories you tell well-balanced or out-of-sync with the stories people are listening for? As STEM professionals and left-brain thinkers, we take pride in being the smartest people in the… [Continue Reading]
Do Your Data-Driven “Me” Stories Intimidate rather than Engage?
Is the Goal creating Enduring Professional Stories or Temporary Ones?
Enduring professional stories are the stories clients and colleagues remember, long after you leave the room. First, your message sticks in their brains: motivating their actions beyond today. Then, that message catalyzes their professional behavior and mindset tomorrow and in the future. Why? Because your stories stick. Do you tell enduring professional stories or temporary… [Continue Reading]
Are You a Professionally Engaging or Observational Storyteller?
An observational storyteller lives in the third-person narrative. Overall, they maintain a clinical perspective on whatever it is that they are storytelling about. Think about it. All of us have heard our fair share of observational storytellers. Our first experiences are courtesy of our elementary school teachers. As a result, our professional goals often are… [Continue Reading]
Are You Professionally Story-Curious or just plain Disconnected?
Becoming professionally story-curious develops those all-important critical-listening skills. Regardless of your professional discipline. Also, those critical-listening skills are important to fine-tuning your overall critical-thinking skills. So, recall what happens when another professional tells a story. Do you lean in, and become curious about what’s next? Or, do you tune out and turn off? Either because… [Continue Reading]
Leaving Small Business Storytelling up to Customer Feedback?
Small business storytelling leaves your company vulnerable. Especially, if you depend on customer feedback as a resource for stories. First, not all customers post their feedback, either on your own website or on review sites. As a result, stories can be biased. Then, what information do customers convey to the world? Because you rely on… [Continue Reading]
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