Story context is a critical element to creating compelling stories. Stories which convince people to buy whatever it is you sell – and buy more than once from you. And, stories which inspire people, like you, to move one millimeter beyond legacy mindset, habits and behaviors. You know the saying: “The devil’s in the details”?… [Continue Reading]
Why avoiding Story Context derails Sales Decision Making
Do Professionally Relevant Acronyms tell Your entire Story?
Have you seen a list of professionally relevant acronyms on a business card take up more space than the individual’s name? I know I have. Or, how about during a PowerPoint presentation? Where the first slide includes at least 20 professional acronyms after the presenter’s name. And, the next three slides include the individual’s complete… [Continue Reading]
Is Story part of Your Professional Advancement Roadmap?
When you think about your professional advancement roadmap, storytelling probably is the last component on the list. After all, our perception of professional development reinforces a linear, straight-line from where we are today, to where we will be tomorrow and in the future. Yet, our own experiences getting even from Point A to Point B… [Continue Reading]
Short Storytelling leaves Clients feeling Short Changed
Many of my clients engage in short storytelling, instead of telling the stories stakeholders and clients really want to hear. As a result, their stories lack dimension, details and credibility. In addition, these stories stop short, just when clients want the story to continue. Consequently, clients feel short changed, rather than engaged. Why continue to… [Continue Reading]
Strategic Storytelling Soft Skills are Powerful Skills
Developing strategic storytelling soft skills is a powerful component of developing leadership skills. Do you currently leave storytelling, and your leadership soft skills, in the hands of other internal or external resources? Or, are you accountable for developing and implementing this skill set, yourself? After a while, it becomes difficult remembering which stories you are… [Continue Reading]
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