Do you tell uncomfortable business stories to your clients and colleagues? Or, do you prefer comfortable stories, where clients always hear how your products and services will live up to their expectations? And everyone always lives happily ever-after? Also, when you tell these preferable, comfortable, and predictable, stories, what are you thinking to yourself? Are… [Continue Reading]
Uncomfortable Business Stories are Client Retention Stories
Create an Invitational Business Story for Client Retention
An invitational business story welcomes clients. You invite them to become part of your organization’s world. And, the focus is way beyond the short-term gain of closing a contract. How impactful and inviting is the business story you tell, today? First, invitational stories generate a sense of community. Next, these stories change client perception. Customers… [Continue Reading]
Are You a Professional Story Shapeshifter due to Employment History?
Are you a professional story shapeshifter? Or rock-solid and comfortable in the story of Who You Are as a Professional of Worth? Perhaps you are in transition. Or, seeking your next internal promotion. Then again, are you targeting a new employer? How you tell your professional story either is a deal-maker or deal-breaker. If your… [Continue Reading]
Why So-What Stories are just Tactical Professional Tools
The So-What stories we tell simply leave colleagues, stakeholders, partners and clients flat. At the conclusion of our story, they ask themselves (and you): So-What is the significance of your story to my professional life? So-What is the value of your story to my own professional context? And, So-What do you expect me to do… [Continue Reading]
Retain Clients Who crave the Storytelling Experiences You Create
When you create storytelling experiences your clients crave, your professional relationships move beyond transacting business. Instead, your relationships become transformational for you both. How do you get from where you are now, with your storytelling experiences, to where you need to go? Build your business based on retaining clients who are fully co-invested in the… [Continue Reading]
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