Typical customer discovery involves speaking with current and potential customers. Often to determine whether their stated and unstated needs marry up with your current products, services and capabilities. And then decide whether opportunities exist for new product development and innovation. However, often the customer discovery process falls short of delivering on client needs and expectations. … [Continue Reading]
Why Typical Customer Discovery does not deliver on Client Needs
Why Composite Business Stories do not Resound with Clients
It’s time to scrutinize whether you rely on composite business stories to catalyze clients to take action. Storytelling is useful in moving clients forward in decision-making about your programs, products and services. However, so-so business stories often receive neutral responses from clients. And when that happens, they take no action to move forward at all…. [Continue Reading]
Q3 One Millimeter Mindset™ Professional Development Blog Posts
Well, it’s Fourth Quarter 2020. Hard to believe, eh? What a roller coaster of a year 2020 has been thus far. And the most pressing question I’m hearing from so many of you is “How will the pandemic impact my professional trajectory?” Especially when you feel as though you’ve been on an extended work-from-home vacation… [Continue Reading]
Will Yesterday’s Professional Competencies be Enough for What’s Next?
How do yesterday’s professional competencies meet today’s and tomorrow’s client needs? Something shifted during the pandemic. Did you feel it? Because yesterday’s professional competencies are table stakes for meeting today’s and tomorrow’s client needs. Actually, they have been for quite a while. From your perspective, how you learned to do things, yesterday, remains the crux… [Continue Reading]
Are Your Strategic Business Stories too Ambiguous?
What happens when strategic business stories become too ambiguous to everyone, including you? Yesterday, we explored whether your compelling business stories are too specific and tactically focused. Today, let’s explore what happens when your stories get lost in the strategic clouds. When strategic business stories are too ambiguous, decision makers ask: “What do you expect… [Continue Reading]
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