Are you concerned about retaining existing IIoT customers? After all, software, product, service and equipment lifecycles are fairly lengthy in manufacturing and industrial Internet of Things (IIoT) environments. If you are puzzled about how to make your customer retention strategy more effective, I invite you to join me on June 14 for my BrightTALK webinar on… [Continue Reading]
Retaining existing IIoT Customers? No worries, right?
Proactively Retaining Customers leverages an Attitude of Gratitude
Proactively retaining customers is a privilege. Chances are your company works hard developing a solid core of loyal and retained clients. Now let’s focus on proactively retaining customers. Evaluate whether you are reacting to negative customer experiences as a viable customer retention strategy. Alternatively, consider the benefits of proactively retaining customers and avoiding those negative… [Continue Reading]
Retaining Connected Customers is an Art Form and a Strategy
Retaining connected customers showcases how products and services translate into value for the customer. How does doing business with you make your clients’ organizations better and better, over time? There’s nothing transactional in that strategy. It takes time to create, capture and measure value. To retain today’s digitally connected customers, sell a well-crafted customer retention… [Continue Reading]
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