How many déjà vu customers do you serve – or attempt to serve? Go ahead. Take a head count of your customer base. You know who these customers are. They continue to do business with you, perhaps even with a gap of a few years in between. When you reconnect, it is just like old… [Continue Reading]
The Cost of Demonstrating Your Value to Déjà Vu Customers
Capturing Industrial Analytics ROI remains Challenging
Harnessing the value of industrial analytics ROI can catalyze downstream competitive advantage. However, capturing ROI remains elusive as organizations struggle to retool and recalibrate business models and culture. Technical challenges and skills gaps continue to plague organizations. Overcoming these challenges involve nothing short of: Identifying viable, accessible data sources Eliminating gaps in infrastructure Identifying tools… [Continue Reading]
Risk, Reward and ROI
How do you discuss risk, reward and ROI in business? How many of you are familiar with this statement: “Mr/Ms Customer, what is the upside of making the decision to move forward with our program compared with the consequences of making no decision?” What’s the objective of presenting your venture, engineering solution, product or platform… [Continue Reading]
Professional Currency and ROI
Your professional currency – your professional value proposition – is the tangible value and ROI of your core capabilities to yourself, your company, your colleagues and your customers. It all boils down to whether you see yourself as an order-taker or an innovator. Do you want people to ask you “Can you do this?” or… [Continue Reading]
Translating Core Competencies into ROI
If your business specializes in custom applications, translating your core competencies and attracting new customers can seem like a cosmic mystery. For starters, your website looks like a photo gallery of all the stuff you’ve created, some of which resembles R2-D2®’s second cousin. In your mind, these photos showcase your company’s core competencies. In the… [Continue Reading]
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