The stories you really need to know are not necessarily the stories you want to hear, are they? Because the stories you really need to know make you feel uncomfortable. After all, the stories you prefer to hear validate and justify the way you currently serve your existing client base. Truth be told, you are… [Continue Reading]
Why The Stories You really need to Know are Uncomfortable
Are Customer Acquisition Stories also Customer Retention Stories?
What do your customer retention stories sound like? Can you rely on the same stories you told to acquire new customers, to also retain them? As the saying goes, what got you to where you are today may not get you to where you need to go, tomorrow. Do you know the story of what… [Continue Reading]
Leveraging Data and Story to engage Decision Makers
How comfortable are you incorporating story into your data to engage and retain decision makers? Clearly, data is frequently used by sales teams to justify initial purchase of your organization’s products and services. However, what’s the story behind all that data? Does your data, on its own, drive client engagement and customer experience? Do you… [Continue Reading]
Memorable Customer Experiences are driven by Co-Created Stories
When your goal is creating memorable customer experiences, you tend to pay more attention to your clients. Consequently, the stories they tell become more engaging to you both. On the other hand, if the goal is to close a sale, do you primarily listen for cues indicating you are nearing agreement on terms? Then again,… [Continue Reading]
Are Our Word Choices preventing Us from Telling Our Story?
Do our word choices for telling stories engage, delight and convert colleagues and clients? Or, do our word choices make listeners feel like they are not invited to become part of the stories we tell? Word choices make a difference for just about everything we do, as Professionals of Worth. It’s just that something peculiar… [Continue Reading]
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