Idealized storytelling creates perfect story scenarios in which products, services, programs are placed. Not surprisingly, these stories always seem to have fairy-tale outcomes, where everyone lives happily ever after. Mostly, due to the outcomes created by our products, services and programs. Then, the next step in your business development process is that you ask decision… [Continue Reading]
Why Idealized Storytelling creates Decision Making Skepticism
Why hide the Authentic You from Your Professional Stories?
When your Authentic You is not part of the professional stories you tell, your stories are less-than-believable. As a result, the folks listening to your stories are left with no conclusion and one question: SO WHAT? Because instead of authenticity, you tell: Products and services, features and benefits stories. You tell traditional-sounding, buying-and-selling or STEM-based… [Continue Reading]
Compelling Client Stories are We Stories not Me Stories
We Stories create the most compelling client stories. The next time you are client-facing, pay attention to how many times you say the word “I.” Or even use the term “we,” but really refer to your internal team of “we”, instead of your client or client’s team of “we.” When our clients cannot discover themselves… [Continue Reading]
Uncomfortable Business Stories are Client Retention Stories
Do you tell uncomfortable business stories to your clients and colleagues? Or, do you prefer comfortable stories, where clients always hear how your products and services will live up to their expectations? And everyone always lives happily ever-after? Also, when you tell these preferable, comfortable, and predictable, stories, what are you thinking to yourself? Are… [Continue Reading]
Why Storytelling Confidence grows Your Professional Credibility
Developing storytelling confidence moves you one millimeter forward, beyond remaining professionally comfortable. Embracing not only the risk, but also the opportunity, of connecting your stories to other people’s stories. And growing your professional credibility, as you grow your storytelling acumen. Storytelling seems to be an extremely popular skill set these days. However, storytelling hardly is… [Continue Reading]
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