Are you creating an innovative customer retention strategy for what is new and next? (And nowhere near to whatever has been normal.) Consider that retaining yesterday’s clients just may not be the primary focus of this strategy, either. Because the clients who helped you get to where you were yesterday may not have the capacity… [Continue Reading]
Retaining Clients leverages an Innovative Customer Retention Strategy
Why Typical Customer Discovery does not deliver on Client Needs
Typical customer discovery involves speaking with current and potential customers. Often to determine whether their stated and unstated needs marry up with your current products, services and capabilities. And then decide whether opportunities exist for new product development and innovation. However, often the customer discovery process falls short of delivering on client needs and expectations. … [Continue Reading]
Why Colleagues & Clients do not Trust Shifting Story Narratives
When you use shifting story narratives to persuade, justify or invite people to join your story, the effect is just the opposite. Instead of saying yes, they can become skeptical: of you, your solution and even your organization. Why? Because people do not intellectually or emotionally co-invest in stories that shape-shift. And considering that, overall,… [Continue Reading]
Will Yesterday’s Professional Competencies be Enough for What’s Next?
How do yesterday’s professional competencies meet today’s and tomorrow’s client needs? Something shifted during the pandemic. Did you feel it? Because yesterday’s professional competencies are table stakes for meeting today’s and tomorrow’s client needs. Actually, they have been for quite a while. From your perspective, how you learned to do things, yesterday, remains the crux… [Continue Reading]
Are Your Compelling Business Stories too Tactical?
You work hard to create compelling business stories. Yet, after you exhaust yourself preparing and delivering these stories, do you accomplish what you set out to do? Recognize the gap between your own objective for telling compelling business stories. And what clients want to accomplish in hearing those stories. Bridging that gap is the key… [Continue Reading]
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