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Do you believe your company’s marcom stuff?

January 3, 2013 by Babette Ten Haken Leave a Comment

Everyone is involved in driving revenue through their company, no matter what side of the business development table you sit on. When’s the last time you took a look at your company’s website or read the latest sales collateral for your organization?  Perhaps your company has you sold on how great they are. Your customers… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce Tagged With: business development, marcom strategy, marketing communications, sales collateral, selling conversation, strategic purchasing decisions, website

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