Yesterday’s BrightTALK day-long webinar series highlighted various perspectives from thought leaders in sales enablement. I was honored to participate in a round table discussion, hosted by Nancy Nardin with Joanne Black. This rapidly evolving and cross-functional discipline focuses on bridging theory, strategy and execution, typically of marketing and sales processes and practices. Thought leaders are… [Continue Reading]
Enablement, Alignment and Throughput
Sales Enablement, Collaboration, and ROE
The phrase “sales enablement” is evolving as rapidly as companies are implementing this strategy. However, sales enablement is not the latest sales jargon buzz word. Depending on where we all sit around the business table, we perceive “sales enablement” differently, relative to our professional disciplines and business contexts. Sales enablement has three key ingredients, or… [Continue Reading]
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