Story context is a critical element to creating compelling stories. Stories which convince people to buy whatever it is you sell – and buy more than once from you. And, stories which inspire people, like you, to move one millimeter beyond legacy mindset, habits and behaviors. You know the saying: “The devil’s in the details”?… [Continue Reading]
Why avoiding Story Context derails Sales Decision Making
4 Reasons why Your First Sales VP isn’t the right hire
The first Sales VP you hire is a critical move for your startup or small business. This hire, when done correctly, can mean acquiring your first customers as well as your next 25 customers. What’s so great about reaching 25 customers? That’s when it’s time to scale your company and move to the next business… [Continue Reading]
Business Collaboration Success – Just Keep Swimming
Successful business collaboration involves a lot of persistence, often in the face of seemingly uninterested customers, team members and investors for your startups. How do you motivate yourself to sustain your business collaboration efforts, even when you have “one of those days?” Last weekend, I watched one of my favorite Disney films, Finding Nemo®. Yes,… [Continue Reading]
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