Much has written about the role of leveraging customer experience in shaping the success of B2C giants like Apple®, Disney® and Starbucks®. How does your B2B company leverage customer experience to create a loyal and retained customer base? You don’t have to be an industry giant before you create an enduring business model focused on… [Continue Reading]
3 Tips for Leveraging Customer Experience
5 Tips for Increasing Sales Productivity
Sales productivity is a measure of your selling efficiency. How would you rate the amount of effort you put into your selling initiatives compared with the revenue and profitability generated? If you’ve given yourself a less-than-stellar report card, consider these five tips for changing your selling habits and increasing your sales productivity this quarter. 1…. [Continue Reading]
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