Babette Ten Haken

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You are here: Home / Archives for selling strategy

IT Channel Selling to SMBs

March 7, 2016 by Babette Ten Haken Leave a Comment

Trying to focus your IT channel selling strategy on the entire SMB (small to midsize business) ecosystem is like trying to boil the ocean. How do you segment your efforts so your entire team (sales and technical) doesn’t lose its mind by prospecting and serving “everyone”? Let’s explore how to prevent your IT channel selling strategy from… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: channel selling strategy, IT channel, IT channel selling strategy, selling strategy

Compel Decision Makers to invite YOU

May 15, 2014 by Babette Ten Haken Leave a Comment

Your selling goal is for Buyers and decision makers to invite you to their business tables. Your invitation is earned. Your invitation is achieved by becoming a go-to resource for those decision makers. Have I just described your selling strategy? I didn’t think so either. Your selling goal is for Buyers and decision makers to… [Continue Reading]

Filed Under: Collaboration And Convergence, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: Buyers, decision makers, sellers, selling goal, selling strategy, skeptical

Marginalizing Your Internal Sales Team?

February 20, 2014 by Babette Ten Haken Leave a Comment

There are individuals within your company you have overlooked. They are your hidden, internal sales team. That’s not their job title, though. They have different job titles: receptionist, assembler, operations, you get the picture. Don’t worry. The last thing these individuals want to do is SELL. That’s a loaded word for them, and it isn’t… [Continue Reading]

Filed Under: Collaboration And Convergence, Human Capital & Industrial IoT Workforce Tagged With: internal sales team, non-traditional sellers, selling, selling strategy

Your Selling Strategy vs Negative Employer Image

September 11, 2013 by Babette Ten Haken Leave a Comment

Selling is a tough enough process. Selling your products, services or platforms become more difficult when your company brand and image is tarnished. Have you ever encountered this situation? That’s why developing a selling strategy for yourself is just as important as understanding your employer’s selling strategy. Your selling strategy can be affected by situations in… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce Tagged With: brand image, company brand, company image, selling, selling strategy

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