Let’s chat, shall we? Technical decision makers are skeptical by nature. First, they do not assume anything, including the validity of marketing and sales materials. Also, they dissect all data put in front of them to justify your selling position. Why? Because they doubt that business data sets are as robust, complex and accurate as… [Continue Reading]
Why Technical Decision Makers remain Skeptical of You
Communication Dysfunction impacts Customer Success
Communication dysfunction between sales and engineering professionals negatively impacts professional success. Your customers’ success also is impacted as part of the package deal. How does this happen? Go no further than your workplace and corporate culture. When businesses find it difficult to create and reinforce a culture based on collaboration and communication, “Us versus Them” mindset… [Continue Reading]
Why Skeptical Technical Decision Makers Intimidate You
Admit it, skeptical technical decision makers intimidate you. So you avoid cultivating them as clients. When you do that, you dismiss and marginalize yourself professionally. That’s not a healthy professional perspective. Bottom line: Technical decision makers make you feel “less than” smart. I’m telling you right now: you are not stupid. So let’s explore your… [Continue Reading]
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