Babette Ten Haken

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You are here: Home / Archives for small to mid-sized businesses

Customer Service is Customer Discovery

November 12, 2013 by Babette Ten Haken Leave a Comment

How many times have you called up a company’s customer service department and heard the message “Your call may be monitored for quality and training purposes.” Have you ever wondered whether your recorded call impacted more than just a performance evaluation of the customer service rep? You and I know the folks who have legendary… [Continue Reading]

Filed Under: Human Capital & Industrial IoT Workforce, Professional Development Tagged With: customer discovery, customer service, customer service team, small to mid-sized businesses, startups

How Scalable is your Business? – Year-End Reflections

November 6, 2013 by Babette Ten Haken Leave a Comment

Scalable businesses, whether small to mid-sized, franchises or startups, are the true test of your company. All of us dream of business success: having a stable and loyal customer base who wouldn’t think of doing business with anyone else but us. We imagine our new customer pipeline on auto fill. In fact, we conceptualize business… [Continue Reading]

Filed Under: Human Capital & Industrial IoT Workforce, Professional Development Tagged With: scalability, scalable, small to mid-sized businesses, solopreneurs, startups

Commercializing your startup – Just another marketing exercise?

October 18, 2013 by Babette Ten Haken Leave a Comment

In working with pre-launch startups, there’s a lot of focus on getting a marketing communications strategy started, in order to build brand awareness and impact marketplace traction. I see the same strategy implemented with small to mid-sized businesses as well. How intimately are you connected with what’s going on in the heads of your marketplace?… [Continue Reading]

Filed Under: Collaboration And Convergence, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: early-adopters, first customers, marketing, marketing communications, small to mid-sized businesses, startups

Professional Currency and ROI

October 15, 2013 by Babette Ten Haken Leave a Comment

Your professional currency – your professional value proposition – is the tangible value and ROI of your core capabilities to yourself, your company, your colleagues and your customers. It all boils down to whether you see yourself as an order-taker or an innovator. Do you want people to ask you “Can you do this?” or… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: core capabilities, entrepreneurs, professional currency, professional value proposition, ROI, small to mid-sized businesses, startups

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