Prioritizing SMB business issues is a must for preventing SMB (small to midsize business) overwhelm. Otherwise, a company’s forward progress is continuously stalled, if not completely derailed. Although I also work with large organizations, the small and mid-market companies (SMBs) are an important focus of What I Do. Why? Because SMBs form the backbone of… [Continue Reading]
Why Prioritizing SMB Business Issues prevents Overwhelm
Why SMB Customer Profitability requires the Right Targets
Understanding SMB customer profitability leverages working with the best customers for your small to midsize business (SMB). Ask yourself these questions: First, is the majority of your current client base comprised of customers who long ago outgrew you (or vice versa)? Yet they continue to award you scraps and crumbs, “for old time’s sake”? Then,… [Continue Reading]
How SMB Workforce Leadership drives Customer Retention
SMB workforce leadership matters. As the saying goes, when it comes to small to midsize businesses (SMBs), customer retention takes a village. First, there are inherently smaller workforces involved in running SMBs. As a result, every person’s contribution matters when it comes to customer success for customer retention. What type of customer retention strategy drives… [Continue Reading]
Is Your SMB Model really a Dysfunctional Business Model?
A small to midsize (SMB) business model can gradually degenerate into a dysfunctional business model without everyone realizing there is a problem. Until something significant happens, that is. That “something” impacts customer retention in a stunning way. First, a major client is lost. Then, “reliable” clients do not re-order. Still other long-time clients no longer… [Continue Reading]
6 Reasons why SMB Business Processes derail SMB Longevity
Small to midsize (SMB) business processes make or break the ability to grow, expand and sustain a company. First, the smaller the business, the more susceptible it is to revenue ebb and flow. Then, with a smaller number of employees, staffers fulfill multiple functions, regardless of adequate training, certification or even education. Also, within this… [Continue Reading]
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