Create, tell and leverage SMB customer success stories to grow your IT channel sales team’s business. Start by gaining clarity regarding the difference between selling to the enterprise decision maker and selling to SMB (small to midsize business) decision makers. Choose your market entry strategy and niche wisely. Then learn how to tell your story… [Continue Reading]
Leverage SMB Customer Success Stories to Grow Business – Part 3
Telling SMB Customer Success Stories – Part 2
The SMB customer success stories your IT channel team creates are heroic. The IT solutions placed by channel partners, and the innovative relationships you develop, can have a large impact on that SMB’s overall business health. Gartner defines a small business as any business having fewer than 100 employees and <$50M USD in annual revenue…. [Continue Reading]
Create SMB Customer Success Stories – Part 1
Creating SMB customer success stories is a hot topic in IT, particularly in the Cloud-based SaaS (software as a service) ecosystem. IT channel partners leverage these stories to expand their businesses. Customer success stories become strong indicators of channel partner success. Before your channel teams create another customer success story, consider revising your strategy for… [Continue Reading]
Follow Us!