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You are here: Home / Archives for SMB customer success

Leverage SMB Customer Success Stories to Grow Business – Part 3

May 20, 2016 by Babette Ten Haken Leave a Comment

Create, tell and leverage SMB customer success stories to grow your IT channel sales team’s business. Start by gaining clarity regarding the difference between selling to the enterprise decision maker and selling to SMB (small to midsize business) decision makers. Choose your market entry strategy and niche wisely. Then learn how to tell your story… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Professional Development Tagged With: IT channel sales team, sales, sales strategy, SMB, SMB customer success, SMB customer success stories

Telling SMB Customer Success Stories – Part 2

May 13, 2016 by Babette Ten Haken Leave a Comment

The SMB customer success stories your IT channel team creates are heroic. The IT solutions placed by channel partners, and the innovative relationships you develop, can have a large impact on that SMB’s overall business health. Gartner defines a small business as any business having fewer than 100 employees and <$50M USD in annual revenue…. [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: customer success, customer success stories, SMB customer success

Create SMB Customer Success Stories – Part 1

May 6, 2016 by Babette Ten Haken Leave a Comment

Creating SMB customer success stories is a hot topic in IT, particularly in the Cloud-based SaaS (software as a service) ecosystem. IT channel partners leverage these stories to expand their businesses. Customer success stories become strong indicators of channel partner success. Before your channel teams create another customer success story, consider revising your strategy for… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: channel partner teams, channel partners, customer success, customer success stories, IT, SaaS, SMB customer success, SMB marketplace, software as a service

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