Babette Ten Haken

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You are here: Home / Archives for social engagement

Socially Engage Your Customer

May 20, 2014 by Babette Ten Haken Leave a Comment

Social engagement advances your company’s social influence. Social influence creates a solid digital footprint for your company. Social engagement creates dialogue. Is your social selling strategy one-sided or is it the beginning of a beautiful relationship? In my May 5 MidmarketIBM post, I stressed the importance of social influence on business development outcomes. There’s more involved…. [Continue Reading]

Filed Under: Collaboration And Convergence, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: business development, Buyers, decision makers, MidmarketIBM, social engagement, social influence, social selling

Small Business Social Engagement Checklist

May 8, 2014 by Babette Ten Haken Leave a Comment

Consider the role of social engagement in your business plan. If you head up a small business, you are stuck between a cash flow rock and a selling hard place. You run lean and mean. Everyone’s either generating business or you are rolling up your sleeves to fulfill orders, invoice your customers, and impact positive… [Continue Reading]

Filed Under: Human Capital & Industrial IoT Workforce, Professional Development Tagged With: customer experience, Do You Mean Business, small business, social engagement, social footprint

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