Babette Ten Haken

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You are here: Home / Archives for social selling

Social Communication is not ever Permission to Sell

September 11, 2018 by Babette Ten Haken Leave a Comment

Social communication etiquette is going over the top. Have you noticed? In spite of the topics I scheduled on my editorial calendar, the theme of this week’s posts is rapidly becoming Communication. Communication between leadership, management and front line employees. As well as between clients and vendor partners. Then again, how about social communication patterns… [Continue Reading]

Filed Under: Customer Experience, Success, Loyalty, Retention, Professional Development Tagged With: business growth, communication, customer experience, engineering, Industry 40, IT, LinkedIn, marketing, professional speaker, quality, sales, social selling

Throwing Social Selling Spaghetti out there?

January 7, 2015 by Babette Ten Haken Leave a Comment

Then you are engaged in the social media equivalent of yet another Ready-Fire-Aim business development strategy. It’s early enough in the New Year to stop yourselves from this unproductive practice. Right now. To you, social selling spaghetti is a garnish, rather than an important component of the main deliverable of your business. That mindset is… [Continue Reading]

Filed Under: Collaboration And Convergence, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: business development, Ready-Fire-Aim, sales, social selling, social selling spaghetti

Bright Shiny Social Objects

November 25, 2014 by Babette Ten Haken Leave a Comment

Social selling isn’t a matter of exchanging a few tweets with someone, getting them to follow you, and then sending them an automated sales message. That’s the easiest way for buyers and key decision makers to dismiss you from their business table… before you were even invited to sit down. It’s time to curb your… [Continue Reading]

Filed Under: Collaboration And Convergence, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: bright shiny social object syndrome, Chris Anderson, Longtail, new customer acquisition, social collaboration, social selling

Social Collaboration – 4 Social Selling Strategies

November 4, 2014 by Babette Ten Haken Leave a Comment

Social collaboration plays a big role in your social business. It’s the way you walk your social talk throughout your own midsize enterprise and your customers’. Social collaboration involves how you communicate information that is crucial to business outcomes. Those outcomes are based on how effectively your Cloud-based, mobile, analytic and security platforms are integrated… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce Tagged With: social business, social collaboration, social platforms, social selling

Social Business Basics, an Insider’s Perspective

July 17, 2014 by Babette Ten Haken Leave a Comment

There are a lot of terms being thrown around the business ecosystem involving the term “social.” There’s social selling, social sharing, social marketing, social platforms… you get the picture. The message that you receive, as the leader of your small to midsize business, is that you are behind the times if you don’t have a… [Continue Reading]

Filed Under: Collaboration And Convergence, Human Capital & Industrial IoT Workforce Tagged With: business, small to midsized company, small to midsized enterprise, social business, social marketing, social platforms, social selling, social sharing

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