Social communication etiquette is going over the top. Have you noticed? In spite of the topics I scheduled on my editorial calendar, the theme of this week’s posts is rapidly becoming Communication. Communication between leadership, management and front line employees. As well as between clients and vendor partners. Then again, how about social communication patterns… [Continue Reading]
Social Communication is not ever Permission to Sell
Throwing Social Selling Spaghetti out there?
Are you still cooking social selling spaghetti and throwing it against the business wall? Are you hoping it will stick? Then you are engaged in the social media equivalent of yet another Ready-Fire-Aim business development strategy. It’s early enough in the New Year to stop yourselves from this unproductive practice. Right now. To you, social… [Continue Reading]
Bright Shiny Social Objects
Social selling isn’t a matter of exchanging a few tweets with someone, getting them to follow you, and then sending them an automated sales message. That’s the easiest way for buyers and key decision makers to dismiss you from their business table… before you were even invited to sit down. It’s time to curb your… [Continue Reading]
Social Collaboration – 4 Social Selling Strategies
Social collaboration plays a big role in your social business. It’s the way you walk your social talk throughout your own midsize enterprise and your customers’. Social collaboration involves how you communicate information that is crucial to business outcomes. Those outcomes are based on how effectively your Cloud-based, mobile, analytic and security platforms are integrated… [Continue Reading]
Social Business Basics, an Insider’s Perspective
There are a lot of terms being thrown around the business ecosystem involving the term “social.” There’s social selling, social sharing, social marketing, social platforms… you get the picture. The message that you receive, as the leader of your small to midsize business, is that you are behind the times if you don’t have a… [Continue Reading]
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