There’s nothing novel about virtual post-sale client abandonment. Upon consideration, you realize your company’s been doing this for years. In fact, virtual abandonment is a key component of “business as usual.” What is novel about this post-sale scenario, to you, is that now you have to sell virtually. That’s all that’s changed. And your new… [Continue Reading]
Virtual Post Sale Client Abandonment is not a Novel Scenario
Is Discipline-Specific Terminology creating Storytelling Barriers?
Today, let’s work on how your dependence on discipline-specific terminology creates storytelling barriers. We all do it: you, me, your colleagues, even your clients. We love to use our professional jargon. After all, we spent years learning it. And now, all those big fancy words and acronyms – the hallmarks of our respective professions –… [Continue Reading]
The Best Customer Discovery requires Storytelling Patience
Today we’re talking about the importance of having storytelling patience when conducting customer discovery interviews. Customer discovery is a methodology used for building startups, new corporate ventures / intrapreneurial activities, design and engineering projects, and sales. Actually, in my storytelling for STEM professionals and left-brain thinkers playbook, you and I are never quite finished with… [Continue Reading]
Use Story Connection Strategy to Engage Employees and Clients
Story connection strategy is a compelling way to engage colleagues. Yet, this strategy is underutilized. Mostly because you are storytelling uncomfortable, aren’t you? As a result, you avoid incorporating your own story into investor pitches. Or, job interviews, conference presentations, grant applications, engineering RFPs and RFQs. Consequently, you are disappointed when employees and clients do… [Continue Reading]
Developing STEM Storytelling for Professional Development – 3 Blogs
Developing STEM storytelling as part of your professional development trajectory focuses you on stories which include. Instead of stories which make other people feel marginalized, intimidated or outright excluded. Now, some STEM professionals are unaware of how their behaviors and mindset showcase unconscious professional bias. Yet, other STEM professionals and analytical, left-brain thinkers, are very… [Continue Reading]
- 1
- 2
- 3
- …
- 15
- Next Page »
Follow Us!