The So-What stories we tell simply leave colleagues, stakeholders, partners and clients flat. At the conclusion of our story, they ask themselves (and you): So-What is the significance of your story to my professional life? So-What is the value of your story to my own professional context? And, So-What do you expect me to do… [Continue Reading]
Why So-What Stories are just Tactical Professional Tools
Retain Clients Who crave the Storytelling Experiences You Create
When you create storytelling experiences your clients crave, your professional relationships move beyond transacting business. Instead, your relationships become transformational for you both. How do you get from where you are now, with your storytelling experiences, to where you need to go? Build your business based on retaining clients who are fully co-invested in the… [Continue Reading]
Develop Storytelling Confidence to avoid Shapeshifting Stories
Do you have storytelling confidence? You know, telling stories consistently, time after time. And, telling the stories in which you are professionally invested. When you take those actions, you move away from describing someone else’s stories, as a third-party narrative. Think about it. Which type of stories do you currently tell to potential clients and… [Continue Reading]
Do you tell Encore-Worthy Professional Stories or So-So Stories?
Telling encore-worthy professional stories extends the reach of stories beyond your current meeting or appointment. Strategic partners and clients cannot wait until the next time they see you: to find out what happens next. Because your stories make a difference to their professional success, and the success of their own partners and clients. Professional storytelling… [Continue Reading]
Purpose-Driven Stories move beyond Quotas and KPIs
Telling purpose-driven stories engages strategic partners and clients. Because these stories do not sound like the quota- and KPI-driven stories they hear from other professionals. Even when these professionals are their own internal colleagues. Now, you may not feel that your functional role involves telling stories. Yet, think again. Do you engage in any type… [Continue Reading]
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- …
- 24
- Next Page »
Follow Us!