When companies adopt a cupcake storytelling strategy, clients can dismiss the stories you tell as unimportant and insignificant: to them. Lovely little snacks instead of a substantial, relevant and valuable meal: to them. As business leaders, do you tell only half the story that needs to be told? Because you ignore or dismiss the importance… [Continue Reading]
Cupcake Storytelling Strategy is not a Client Snack, Part 2
6 Blog Posts on the Professional Value of Storytelling
Consider the professional value of storytelling as part of your professional development strategy. Storytelling is a soft skill with great power in today’s rapidly changing technological environments. Since the beginning of time, stories connect people, values, history and information. How do you use story to communicate to people who may not solve problems the same… [Continue Reading]
Why telling Your STEM Story makes Everyone Uncomfortable
How comfortable are you telling your STEM story? During startup pitches, meeting presentations, conference gatherings? Even telling your Grandmother “what you do” when you are home from university for the holidays? The STEM acronym describes individuals engaged in Science, Technology, Engineering and Mathematics pursuits. Are you a STEM professional? Do you work with, or sell… [Continue Reading]
Pockets of Tribal Storytelling are Key to Workforce Development
Tribal storytelling is alive and well within your workforce. Often, the best stories in your organization are hidden away, deep within departments. Yet, these stories often are told by nameless, faceless employees who remember the way it was. Then again, these storytellers understand the way it is, today. And, they know how to make things… [Continue Reading]
Does Making Excuses retain Your Clients Long Term?
When you continuously are making excuses for poor product quality and performance or sub-par service and maintenance, how invested are you in client success? Regardless of whether you design, sell or serve, clients do not initially do business with you anticipating a client retention strategy focused on listening to your excuses. If you are making… [Continue Reading]
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