Why rely on a hit or miss storytelling strategy to acquire and retain clients? Stories which, at least your clients know, are generic stories. Serving nothing more substantial than an inside-out marketing and sales purpose, via a pre-packaged library. So you do not have to think about a thing! Just select the next story and… [Continue Reading]
Targeting Hit or Miss Storytelling Yields Hit or Miss Clients
3 Tips to tell Clarity-Focused Business Stories not Confusing Ones
When my long-time best friend, Annie, and I get on the phone together, we can talk for hours. I mean hours. About anything and everything, all-inclusive. Our families describe our epic conversations as marathons. My bestie and I do not leave out any details in our family sagas. And, our signature phrase, when we come… [Continue Reading]
How We Show Up Virtually impacts Client Experience
Consider that how we show up virtually impacts client experiences: today, tomorrow and moving forward. Think about it. These days, with no other option but to meet up virtually, both the concept and context of the word “meeting” are in transition. Because showing up virtually translates into more than just attending a traditional, agenda-driven meeting…. [Continue Reading]
Virtual Meetings create Virtual Stories. What are Yours?
Virtual meetings create a tremendous opportunity for everyone to co-create virtual stories. Together. Stories which support one another and the clients we serve. What are your stories? What are your experiences? Consider that we now experience a continuous, epic story which is everyone’s common denominator: across job titles, pay grades, levels of education, generations and… [Continue Reading]
The Worst Word to Use in Strategic Business Storytelling
What is the worst word to use in strategic business storytelling? Think about it, but not for long. Because the answer should be obvious. The most frequently overused word in strategic business storytelling is “I.” Or, a form of “I” such as “me” or “we” if you are referring to your own company. First, count… [Continue Reading]
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