The stories you really need to know are not necessarily the stories you want to hear, are they? Because the stories you really need to know make you feel uncomfortable. After all, the stories you prefer to hear validate and justify the way you currently serve your existing client base. Truth be told, you are… [Continue Reading]
Why The Stories You really need to Know are Uncomfortable
What happens when You have a Broken Company Story?
When you have a broken company story, your story seems to change on a daily basis. Then, it is difficult to remember the story you tell to colleagues, employees, vendors and clients. Because, your story continuously changes. You know you have a broken company story when: First, your story about the company differs from everyone else’s… [Continue Reading]
What Signature Story are You known for to Colleagues?
You have a signature story that you become known for, to colleagues. How familiar are you, with the story your internal colleagues tell? How well-known is this story, throughout the workplace? Is the story a hero’s or heroine’s tale or a horror story? Often, the signature story that you become known for, to colleagues, results… [Continue Reading]
Are Customer Acquisition Stories also Customer Retention Stories?
What do your customer retention stories sound like? Can you rely on the same stories you told to acquire new customers, to also retain them? As the saying goes, what got you to where you are today may not get you to where you need to go, tomorrow. Do you know the story of what… [Continue Reading]
Leaving Small Business Storytelling up to Customer Feedback?
Small business storytelling leaves your company vulnerable. Especially, if you depend on customer feedback as a resource for stories. First, not all customers post their feedback, either on your own website or on review sites. As a result, stories can be biased. Then, what information do customers convey to the world? Because you rely on… [Continue Reading]
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