A purpose-driven client retention strategy leverages your own stories. Are the stories you currently tell purpose-driven and authentic? Or, do your stories sound artificial, non-essential, insubstantial? By now, you have told stories to many colleagues and clients. Ponder whether the stories you tell are your own stories, shared during business and design meetings. Alternatively, do… [Continue Reading]
Purpose-Driven Client Retention leverages Your Own Stories
Why hide the Authentic You from Your Professional Stories?
When your Authentic You is not part of the professional stories you tell, your stories are less-than-believable. As a result, the folks listening to your stories are left with no conclusion and one question: SO WHAT? Because instead of authenticity, you tell: Products and services, features and benefits stories. You tell traditional-sounding, buying-and-selling or STEM-based… [Continue Reading]
Are You taking Risks to build a Professionally Credible Story?
Do you tell a professionally credible story: to co-workers, colleagues, stakeholders, investors and clients? Or, does the story you tell sound comfortably familiar and similar to the stories told by other professionals? Those with the same job titles, academic degrees, generation or levels of education. Stories told in their resumes and profiles. Through their professional… [Continue Reading]
Are You overly dependent on Professional Feedback?
Seeking professional feedback is an important part of professional development. When you create a tribe of colleagues and clients in whom you trust, their input is invaluable. They become mentors, sponsors, sounding boards and guides who believe in who you are, as a Professional of Worth. A professional feedback board of directors, co-invested in your… [Continue Reading]
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