You are story pitching to investors or buyers when your story is all about you, your venture or your product or service features and benefits. Somewhere along the line, you lose sight of the purpose of storytelling: to invite the listener to become part of the story. What types of stories do you tell? Alternatively,… [Continue Reading]
Are You Investor or Buyer Story Pitching instead of Storytelling?
4 Tips for Data Driven IIoT Storytelling Success
Data driven IIoT storytelling for the industrial Internet of Things (IIoT) ecosystem relentlessly focuses on customer success for customer retention. IIoT stories and business cases have a lot of meat on them. They differ from status quo infographics or legacy marketing communications collateral. Consider how your organization delivers business value to both internal and external… [Continue Reading]
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