Babette Ten Haken

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You are here: Home / Archives for story telling

Are You Investor or Buyer Story Pitching instead of Storytelling?

April 9, 2018 by Babette Ten Haken Leave a Comment

You are story pitching to investors or buyers when your story is all about you, your venture or your product or service features and benefits. Somewhere along the line, you lose sight of the purpose of storytelling: to invite the listener to become part of the story. What types of stories do you tell? Alternatively,… [Continue Reading]

Filed Under: Customer Experience, Success, Loyalty, Retention, Professional Development Tagged With: customer acquisition, Industry 4.0 human capital strategy, investor pitching, sales, startups, STEM Professional Development, STEM STorytelling keynote speaker, story pitching, story telling

4 Tips for Data Driven IIoT Storytelling Success

December 16, 2016 by Babette Ten Haken Leave a Comment

Data driven IIoT storytelling for the industrial Internet of Things (IIoT) ecosystem relentlessly focuses on customer success for customer retention. IIoT stories and business cases have a lot of meat on them. They differ from status quo infographics or legacy marketing communications collateral. Consider how your organization delivers business value to both internal and external… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: big data, data driven IIoT storytelling, IIoT, predictive analytics, story telling

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