Simple, extraordinary storytelling is generating right now. Well, here we all are. Together. Dealing with an unprecedented health scenario which impacts absolutely every aspect of our lives. These, indeed, are extraordinary times. In fact, these times will permeate the stories we tell for the rest of our lives. What are the stories you currently, perhaps… [Continue Reading]
Extraordinary Times require Simple Extraordinary Storytelling
Is Discipline-Specific Terminology creating Storytelling Barriers?
Today, let’s work on how your dependence on discipline-specific terminology creates storytelling barriers. We all do it: you, me, your colleagues, even your clients. We love to use our professional jargon. After all, we spent years learning it. And now, all those big fancy words and acronyms – the hallmarks of our respective professions –… [Continue Reading]
The Best Customer Discovery requires Storytelling Patience
Today we’re talking about the importance of having storytelling patience when conducting customer discovery interviews. Customer discovery is a methodology used for building startups, new corporate ventures / intrapreneurial activities, design and engineering projects, and sales. Actually, in my storytelling for STEM professionals and left-brain thinkers playbook, you and I are never quite finished with… [Continue Reading]
Familiar Professional Stories are neither Interesting nor Engaging
When you tell familiar professional stories you fall into a trap clients set for you. First, your familiar professional story makes you sound like everyone else. As a result, clients categorize you as: The Same as Everyone Else. Current and prospective clients look for interesting and engaging professional stories. Stories which differentiate the value you… [Continue Reading]
Do Your Strategic Business Stories address Unmet Client Needs?
Addressing unmet client needs is the key to designing the products, services, programs and systems which best serve customers. Over the long-haul. When client retention is the objective. Yet the strategic business stories you tell often do not address those long-term, stated or unstated client needs. Why do you continue to play it safe and… [Continue Reading]
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