Babette Ten Haken

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You are here: Home / Archives for storytelling for left brain thinkers

Are you outsourcing or insourcing company storytelling?

May 1, 2019 by Babette Ten Haken Leave a Comment

When you outsource, instead of insourcing company storytelling, you put yourself in the hands of others. To tell your stories. Often, the people telling your stories are employees of outside agencies. And these agencies produce lots of marketing and sales oriented materials. For lots of organizations and associations in your industry. As a result of… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce Tagged With: banking, business growth, collaboration, communication, customer experience, customer service, employee experience, healthcare, human capital strategy, Industry 4.0, IoT, manufacturing, professional development, professional speaker, sales, storytelling culture, storytelling for customer retention, storytelling for left brain thinkers, Storytelling for STEM professionals, technology, women business owners, women in engineering

Are Your Employees invested in Your Company Story?

April 24, 2019 by Babette Ten Haken Leave a Comment

Your company story is compelling, at least to the leadership team. However, are your employees as invested in this story as you are? As the saying goes: “It is hard to read the label when you are inside the bottle.” You sit at the helm of a large, 100-year old company. Or, you are part… [Continue Reading]

Filed Under: Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce Tagged With: banking, business growth, communication, customer experience, customer service, employee experience, healthcare, human resources, Industry 4.0, IoT, leadership, manufacturing, marketing, professional speaker, quality, sales, small business leaders, storytelling for left brain thinkers, Storytelling for STEM professionals, storytelling keynote speaker

Why Selling Pressure impedes Service Delivery Quality

April 18, 2019 by Babette Ten Haken Leave a Comment

Adding selling pressure to the functional responsibilities of front line and back end service teams can backfire. First, these teams are not hired, or trained, to sell. Next, these teams may not have time to sell effectively, especially when actively serving customers. In taking my storytelling speaking programs and workshops to organizations and associations like… [Continue Reading]

Filed Under: Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce Tagged With: business models, cross-functional team leadership, cross-selling, customer experience, customer service, employee experience, engineering, field service teams, hiring models, human resources, manufacturing, One Millimeter Mindset™ storytelling programs, One Millimeter Mindset™ virtual programs, professional development keynote speaker, professional speaker, sales, small business, storytelling for left brain thinkers, Storytelling for STEM professionals, storytelling workshops, technology, upselling, women business owners, women in engineering

2 ways Customer Skepticism erodes Customer Confidence

April 15, 2019 by Babette Ten Haken Leave a Comment

When your story is all about customer skepticism, then prospective customers do not do business with you. Because, for starters, they compare stories with your former customers. If you want to perpetuate customer skepticism, instead of customer confidence and repeat business, here are two sure-fire ways to achieve this outcome. If you want to change… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: associations, banking industry, business growth, collaboration, communication, customer experience, customer retention, customer service, employee experience, engineering, financial services industry, Industry 4.0, IoT, manufacturing, organizations, professional development, professional speaker, sales, storytelling for left brain thinkers, Storytelling for STEM professionals, storytelling keynote speaker, technology, women business owners, women in business, women in engineering

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