Start telling the 2020 stories clients really need to hear: purposeful pandemic stories. These stories are about the stuff clients really need to know when deciding to do more business with you moving forward in 2021. Ah 2020. From this year forward, we all share a common story about how we moved one millimeter beyond… [Continue Reading]
How to tell Purposeful Pandemic Stories in 5 Blog Posts
Why Idealized Storytelling creates Decision Making Skepticism
Idealized storytelling creates perfect story scenarios in which products, services, programs are placed. Not surprisingly, these stories always seem to have fairy-tale outcomes, where everyone lives happily ever after. Mostly, due to the outcomes created by our products, services and programs. Then, the next step in your business development process is that you ask decision… [Continue Reading]
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