When you tell familiar professional stories you fall into a trap clients set for you. First, your familiar professional story makes you sound like everyone else. As a result, clients categorize you as: The Same as Everyone Else. Current and prospective clients look for interesting and engaging professional stories. Stories which differentiate the value you… [Continue Reading]
Familiar Professional Stories are neither Interesting nor Engaging
Do Your Strategic Business Stories address Unmet Client Needs?
Addressing unmet client needs is the key to designing the products, services, programs and systems which best serve customers. Over the long-haul. When client retention is the objective. Yet the strategic business stories you tell often do not address those long-term, stated or unstated client needs. Why do you continue to play it safe and… [Continue Reading]
Use Story Connection Strategy to Engage Employees and Clients
Story connection strategy is a compelling way to engage colleagues. Yet, this strategy is underutilized. Mostly because you are storytelling uncomfortable, aren’t you? As a result, you avoid incorporating your own story into investor pitches. Or, job interviews, conference presentations, grant applications, engineering RFPs and RFQs. Consequently, you are disappointed when employees and clients do… [Continue Reading]
Strategic Storytelling Soft Skills are Powerful Skills
Developing strategic storytelling soft skills is a powerful component of developing leadership skills. Do you currently leave storytelling, and your leadership soft skills, in the hands of other internal or external resources? Or, are you accountable for developing and implementing this skill set, yourself? After a while, it becomes difficult remembering which stories you are… [Continue Reading]
Does Cupcake Sprinkles Storytelling convince Clients? Part 1
Is your cupcake sprinkles storytelling strategy convincing clients to do business with you? The purpose storytelling serves is more than business garnish. Do you simply throw various business scenarios over the wall, at marketing and public relations professionals? The same way you always have done? Are you leaving your company’s storytelling in their capable hands,… [Continue Reading]
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