Your company story is compelling, at least to the leadership team. However, are your employees as invested in this story as you are? As the saying goes: “It is hard to read the label when you are inside the bottle.” You sit at the helm of a large, 100-year old company. Or, you are part… [Continue Reading]
Are Your Employees invested in Your Company Story?
Why Selling Pressure impedes Service Delivery Quality
Adding selling pressure to the functional responsibilities of front line and back end service teams can backfire. First, these teams are not hired, or trained, to sell. Next, these teams may not have time to sell effectively, especially when actively serving customers. In taking my storytelling speaking programs and workshops to organizations and associations like… [Continue Reading]
2 ways Customer Skepticism erodes Customer Confidence
When your story is all about customer skepticism, then prospective customers do not do business with you. Because, for starters, they compare stories with your former customers. If you want to perpetuate customer skepticism, instead of customer confidence and repeat business, here are two sure-fire ways to achieve this outcome. If you want to change… [Continue Reading]
Update and upgrade by taking a STEM or Left Brain Colleague to coffee!
Once a week, take a STEM or Left Brain Colleague to coffee! Yes, I am not crazy. I have not lost my marbles. Oh, and if you are reading this post, and happen to be one of those STEM or Left Brain professionals, you know what your mission is. Find a non-technical, non-STEM colleague and… [Continue Reading]
Why Technical Decision Makers tune out Right Brain Professionals
Any right brain professionals who have conversations with technical decision makers know one thing. These decision makers are skeptical: of everyone and about every presentation and conversation. Why? Their careers depend on their skepticism. Technical decision makers must make the right decision based on the right information. Otherwise, engineered outcomes and data models fall short… [Continue Reading]
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