When is the last time you updated business stories? You know, the ones you tell to acquire and (I hope) retain clients? And the stories you tell to engage and retain employees? Are you still using the same business stories, investor pitches, technical use cases or business cases? From Yesterday, which may literally be yesterday?… [Continue Reading]
Updated Business Stories are more Future Business Relevant
3 Strategies to Deal with Continuous Professional Disruption
Right now, do you feel like you are wearing an incredibly itchy, 100% wool sweater? And no matter how much you scratch, you become more and more uncomfortable wearing that sweater. Except you cannot take the sweater off. If you feel this way, you are not alone. The continuous disruption of our professional comfort is… [Continue Reading]
Is Discipline-Specific Terminology creating Storytelling Barriers?
Today, let’s work on how your dependence on discipline-specific terminology creates storytelling barriers. We all do it: you, me, your colleagues, even your clients. We love to use our professional jargon. After all, we spent years learning it. And now, all those big fancy words and acronyms – the hallmarks of our respective professions –… [Continue Reading]
The Best Customer Discovery requires Storytelling Patience
Today we’re talking about the importance of having storytelling patience when conducting customer discovery interviews. Customer discovery is a methodology used for building startups, new corporate ventures / intrapreneurial activities, design and engineering projects, and sales. Actually, in my storytelling for STEM professionals and left-brain thinkers playbook, you and I are never quite finished with… [Continue Reading]
Familiar Professional Stories are neither Interesting nor Engaging
When you tell familiar professional stories you fall into a trap clients set for you. First, your familiar professional story makes you sound like everyone else. As a result, clients categorize you as: The Same as Everyone Else. Current and prospective clients look for interesting and engaging professional stories. Stories which differentiate the value you… [Continue Reading]
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