You know you are telling only half your professional story. Yet, the other half, the untold half of your story, dominates your head, doesn’t it? Perhaps that is why you remain unconvinced about the power of your own story. And, perhaps, that is why your story is not as convincing, compelling and differentiating as it… [Continue Reading]
Why are You telling only Half Your Professional Story?
Are Your Employees invested in Your Company Story?
Your company story is compelling, at least to the leadership team. However, are your employees as invested in this story as you are? As the saying goes: “It is hard to read the label when you are inside the bottle.” You sit at the helm of a large, 100-year old company. Or, you are part… [Continue Reading]
Why Professional Exclusion keeps your Company Glass Half Full
Is your company glass half full or half empty? If you hear “I told you so!” used a lot in the workplace, you know the answer to my question. Consider how your colleagues work, interact, communicate, create and make decisions together. Are employees sequestered into groups based on functional roles, titles, pay grades, levels of… [Continue Reading]
Why Left Brain Thinkers should run your next Sales Team Meeting
Really? The idea of a left brain thinker, or STEM colleague, running your next sales team meeting probably is one of your biggest nightmares. Mostly because you avoid working directly with the STEM colleagues and left brain thinkers in your organization. As a result, your stories are not connected to one another. Of course, you… [Continue Reading]
2 ways Customer Skepticism erodes Customer Confidence
When your story is all about customer skepticism, then prospective customers do not do business with you. Because, for starters, they compare stories with your former customers. If you want to perpetuate customer skepticism, instead of customer confidence and repeat business, here are two sure-fire ways to achieve this outcome. If you want to change… [Continue Reading]
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