You have a signature story that you become known for, to colleagues. How familiar are you, with the story your internal colleagues tell? How well-known is this story, throughout the workplace? Is the story a hero’s or heroine’s tale or a horror story? Often, the signature story that you become known for, to colleagues, results… [Continue Reading]
What Signature Story are You known for to Colleagues?
Leveraging Data and Story to engage Decision Makers
How comfortable are you incorporating story into your data to engage and retain decision makers? Clearly, data is frequently used by sales teams to justify initial purchase of your organization’s products and services. However, what’s the story behind all that data? Does your data, on its own, drive client engagement and customer experience? Do you… [Continue Reading]
Leaving Small Business Storytelling up to Customer Feedback?
Small business storytelling leaves your company vulnerable. Especially, if you depend on customer feedback as a resource for stories. First, not all customers post their feedback, either on your own website or on review sites. As a result, stories can be biased. Then, what information do customers convey to the world? Because you rely on… [Continue Reading]
Why An Internal Storytelling Network yields more than Stories
Building an internal storytelling network is an essential component of compelling storytelling. Not only does your network help retain customers. Also, your internal network helps retain each other, specifically. And your workforce, in general. Why? Because we often associate storytelling with a single person and a single voice. Yet, the story being told may not… [Continue Reading]
Are Our Word Choices preventing Us from Telling Our Story?
Do our word choices for telling stories engage, delight and convert colleagues and clients? Or, do our word choices make listeners feel like they are not invited to become part of the stories we tell? Word choices make a difference for just about everything we do, as Professionals of Worth. It’s just that something peculiar… [Continue Reading]
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