Customer success storytelling leverages customer experiences. Regardless of whether, or not, an organization hires others to create this content. These stories portray the actual experiences an organization’s own customers have, when working with that organization. Nothing artificial. Honestly told. Non-sensationalized. Even when stuff is messy and end results are not glamorous. How can organizations capture… [Continue Reading]
Customer Success Storytelling leverages Customer Experiences
Are your Storytelling Soft Skills half as productive as they could be?
Developing storytelling soft skills seems trivial to many STEM professionals, compared to the rigors of their respective professional disciplines. First, STEM professionals are used to speaking and thinking using discipline-specific language and logic. They are comfortable within that communication environment. In addition, STEM professionals are exposed to marketing and sales-based storytelling styles, when attending professional… [Continue Reading]
Are You truly defining Your Professional Deliverables?
The power of defining your professional deliverables is grossly under-rated. However, understanding what and how you deliver to clients is the best piece of self-discovery you can focus on. Why? Because once you understand your professional deliverables, so will your clients. Finally. Articulating the compelling case for why they do business with you – and… [Continue Reading]
When Collaborative Storytelling is Compelling Storytelling
Collaborative storytelling is at the forefront of humanity, ever since the first tribes met together around a camp fire. These days, collaborative storytelling often takes place on wireless, handheld, portable communication devices. Our tribes may not come together in front of a camp fire. However, they do interact online in communities. Think about it. Collaborative… [Continue Reading]
Why and How Simple Storytelling compels Buyers to Act
Simple storytelling takes a lot of honesty: with ourselves, our employees and our clients. In addition, crafting a simple story involves introspection as well as insight. Consequently, there’s a lot of work involved in determining the best – and most simple – way to tell your story to the world. And it is worth it…. [Continue Reading]
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