I have news for you. Your stakeholder someones just may really be doing the selling in your organization. Do you know who they are? You know, the stakeholders you refer to when things slip through the cracks: “Well, someone must be in charge of that. Otherwise, how could it possibly happen?” Or, “I didn’t know… [Continue Reading]
Stakeholder Someones are doing the Selling in Your Organization
Leverage internal stakeholders to drive Customer Experience
Do internal stakeholders require more than just being kept happily engaged within departmental disciplines? Rather, programs leveraging stakeholder experiences provide employees with intriguing projects. The types of projects which challenge their professional status quo. As a result, they develop not only enhanced critical thinking skills. But also, the cross-functional learning acumen which fuels their professional… [Continue Reading]
A Potent Human Capital Strategy needs a Potent Client Retention Strategy
A potent client retention strategy is driven by an equally potent human capital strategy. Otherwise, stakeholder churn rates negatively impact your organization’s and association’s ability to hold on to the customers you work so hard to win. Yet far too many business models and hiring practices continue to segment and marginalize internal stakeholders into revenue… [Continue Reading]
Leveraging Experience Based Storytelling to retain Customers
Are you overlooking the power of leveraging your own experience based storytelling when working with customers? Well-crafted, well-told experience based storytelling creates customer experiences. Most organizations and associations relegate storytelling to internal marketing and PR resources. These internal resources, in turn, often outsource storytelling to content marketing professionals. And those content marketing professionals may, or… [Continue Reading]
How will You wield the word NO this week?
The word NO is a powerful word. With mostly negative connotations. Yet saying NO can be positive, as well. The outcomes of our behaviors and actions are influenced by the words we use to support how we serve colleagues and clients. How many times during each day do we use the word NO? How is… [Continue Reading]
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