Will you avoid falling into a pattern of professional complacency during 2021? Or do you long for a permanent oasis from ambiguous and uncertain scenarios? When I ask this question to colleagues and clients, like you, the answer is: “a little bit of both, please”. Because the professionals and associations I serve seek consistency and… [Continue Reading]
3 Ways to Avoid Professional Complacency in 2021
Retaining Clients leverages an Innovative Customer Retention Strategy
Are you creating an innovative customer retention strategy for what is new and next? (And nowhere near to whatever has been normal.) Consider that retaining yesterday’s clients just may not be the primary focus of this strategy, either. Because the clients who helped you get to where you were yesterday may not have the capacity… [Continue Reading]
Are You Really Serving Your Best Business Clients?
Serving your best business clients is part of everyone’s job description. Because how you serve impacts whether you retain these clients and sustain your business. How well are you doing? Determining how you serve your best business clients starts by defining just who your best business clients are. Still lumping your current clients together as… [Continue Reading]
How to Remain Strategic instead of Tactically Distracted
How easily are you tactically distracted each day? Do you feel like you are forever fighting tactical fires? Instead of focusing strategically on the big picture? You know, feeling like you take one step forward yesterday. Then three steps backward today. At that rate, how do you get to where you really need to go… [Continue Reading]
Why Colleagues & Clients do not Trust Shifting Story Narratives
When you use shifting story narratives to persuade, justify or invite people to join your story, the effect is just the opposite. Instead of saying yes, they can become skeptical: of you, your solution and even your organization. Why? Because people do not intellectually or emotionally co-invest in stories that shape-shift. And considering that, overall,… [Continue Reading]
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