What is the worst word to use in strategic business storytelling? Think about it, but not for long. Because the answer should be obvious. The most frequently overused word in strategic business storytelling is “I.” Or, a form of “I” such as “me” or “we” if you are referring to your own company. First, count… [Continue Reading]
The Worst Word to Use in Strategic Business Storytelling
Use Story Connection Strategy to Engage Employees and Clients
Story connection strategy is a compelling way to engage colleagues. Yet, this strategy is underutilized. Mostly because you are storytelling uncomfortable, aren’t you? As a result, you avoid incorporating your own story into investor pitches. Or, job interviews, conference presentations, grant applications, engineering RFPs and RFQs. Consequently, you are disappointed when employees and clients do… [Continue Reading]
Relatable Stories are Impactful and Enduring Stories
Do you tell relatable stories? Or, does your storytelling make your products, services and programs sound too good to be true? Then again, do you tell stories of epic disasters which, in reality, are outside the norm for the majority of decision makers listening to you. Either way, when the stories you tell are not… [Continue Reading]
Make Solid Strategic Business Sense with Connect the Dot Stories
How much strategic business sense do your stories make? As I worked with one of my clients yesterday, he complained that decision makers were not taking action after his presentations. He just could not understand why. My question to him: “Do you tell connect the dot stories?” He looked back at me, puzzled. If you… [Continue Reading]
Why Idealized Storytelling creates Decision Making Skepticism
Idealized storytelling creates perfect story scenarios in which products, services, programs are placed. Not surprisingly, these stories always seem to have fairy-tale outcomes, where everyone lives happily ever after. Mostly, due to the outcomes created by our products, services and programs. Then, the next step in your business development process is that you ask decision… [Continue Reading]
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